State RegulationsCO specificDifficulty 2/5
A Colorado producer's Medicare supplement advertisement uses wording that suggests the product is endorsed by a government agency. Under Colorado advertising rules, this advertisement is:
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Answer & full 3-part explanation (select an option above, or peek)
Why A is correct
Colorado's Medicare supplement advertising rules (C.R.S. § 10-18-109; Colorado Insurance Regulation 4-3-2) prohibit marketing that states or implies government endorsement or approval. Suggesting an agency's endorsement misleads Medicare enrollees about the nature of the product, so the wording must be removed.
Why the other options are wrong
- B) A disclaimer elsewhere does not cure wording that implies government endorsement; the implication itself is prohibited.
- C) The prohibition applies to advertising in all media and audiences, not just non-local publications.
- D) A producer's additional credentials do not authorize implying government endorsement of the product.
Memory hook
No Uncle Sam in the ad — government endorsement is never implied.